Did You Know: Your Internet business could be more profitable with a French website than your English one?
Why and how does this happen?
So far when you launch your business in English, the competition is bigger than you could expect simply because too many websites compete in the same market as yours.
For instance, let’s say you run a Golf business in the UK and you want to promote your business online trying to sell Golf Equipment (your main keyword).
You log into Google and these are the results you get (30/01/2009)
A - What do your UK customers want? Number of searches done for the keyword Golf Equipment in the UK.
368,000 - Highest volume of search in October 2008.
B - How is the UK competition like? Number if English websites competing under the Keyword Golf Equipment.
. Worldwide: Results 1 - 10 of about 5,380,000 for Golf Equipment.
. Page from the UK: Results 1 - 10 of about 684,000 for Golf Equipment.
C - How much does an effective marketing campaign cost?
As you sell Golf Equipment you may decide to boost your sales using a Pay Per Click Campaign, for instance. You intend to create your Google Adwords campaign and start watching the bids in order to place yours.
In this particular case you target the UK using Google adwords tools.
And this is what Google UK will propose you (30/01/2009)
. Keyword Golf Equipment
. Average CPC:
