Should I optimise my new website for SEO or is the design more important? This question is sure to raise some lively discussion but the answer you give will be heavily weighed by the job you do.
A website design company specialising in visualisation will argue in a high percentage of cases that the web design comes first of course. And let’s face it without that visually attractive to the eye design a browser will bounce off your site within a very short space of time or so they lead you to believe. But then that raises the big question of how did they find your site amongst all your competitors?
The basic web design criteria or curve goes along the lines of web design is laid out using clients brief ..website design looks visually appealing and is signed off. What about content ok, we’ll rustle something up…..website goes live and time passes but no traffic!
And then even more time passes by until eventually perhaps many months later the situation is either so dire or the company are spending a fortune on adwords that finally a search engine optimisation company gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are having to spend more than should be necessary on search engine promotion to try and get noticed by the search engines.
Is this a productive route to persue? The thousands of website owners that have been through this exact cycle will certainly argue that it most definitely is not as this hope for the best web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
In reality the search engines paid no heed to the visual aspects of web design but with minimal attention to search engine optimisation so often this important first exposure when the site first gets indexed is lost, if all the search engines find is a poorly optimised site with no regard paid to any SEO requirements or keyword capture.
With only a little extra investment spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an excellent return on investment as invariably when the site goes live and gets indexed it will achieve a far better website ranking from the very start and sometimes depending on the competition a page one result straight away.
To find out more about search engine marketing visit SEO Services Southampton.
